I am a writer, and I have the privilege of being a Copywriter and a Ghostwriter. In my career, I’ve had the privilege of working in the realms of ghostwriting and advertising copywriting. These two fields often overlap, and I want to tell you how the specialized experience I’ve developed as a ghostwriter intersects with the skills of an advertising copywriter.
The Trick Lies in Specialization Experience leads you to specialize in a particular subject, and that makes a difference in the world of content creation. As a writer, I’ve found that being a Copywriter or a Ghostwriter requires a deep understanding of specific areas, but each has its own techniques, tools, and little ‘tricks.’
The Ghostwriter’s Perspective
Ghostwriters are a kind of literary chameleon. We have the agility and the ability to immerse ourselves (sometimes obsessively) in various subjects, becoming temporary experts. Whether it’s creating an exciting novel, a stimulating article, or a captivating conference, Ghostwriters adapt to the demands of the project at hand.
Our specialized knowledge often extends across a multitude of fields, from health and wellness to technology, business, and more. This immersion allows us to produce content that resonates with niche audiences, providing accurate and engaging information.
The Copywriter’s Perspective
Advertising copywriters, on the other hand, are masters of marketing in the writing world. They have specialized experience in creating persuasive and compelling content that drives action. They understand consumer psychology and behavior, enabling them to create content that influences readers to take specific actions, such as making a purchase or subscribing to a newsletter.
Copywriter Vs. Ghostwriter – Is It Really a Battle?
No, they’re not activities that are necessarily in opposition to each other, nor are they necessarily complementary, but having both skills is undoubtedly helpful.
The intersection between ghostwriting and advertising copywriting often occurs in the realm of content marketing. Here, the need for informative, engaging, and persuasive content combines both skill sets.
For example, when creating content for a business blog, I’ve been tasked with researching and writing in-depth articles on specific industry topics. However, to make these articles truly effective, advertising copywriting techniques come into play. I use storytelling principles, advertising copywriting to create compelling introductions, persuasive calls to action, and captivating narratives that keep readers engaged.
As a writer, I share the goal of producing content that captures the reader’s attention, whether through storytelling, emotional connection, persuasive elements, and (what gives me the most satisfaction) humor.
If you scrolled down here and didn’t read the rest… here’s a summary:
In the dynamic and ever-changing content creation landscape, my experience as a ghostwriter often intersects with my copywriting skills to produce materials that inform, engage, and persuade. These skills together create a powerful constructive collaboration that elevates content to the next level.
The next time you read a captivating article, a blog post, or a product description, remember that the collaboration of ghostwriters and advertising copywriters could be working behind the scenes, conjuring their magic to create a memorable piece of content.
So, shall we work our magic together?
If you have a writing project, contact me, and let’s make it happen.”